The key to social media is to be social. That means following, liking and commenting on other people’s posts and pages. However, there is a trick to that. In order to stay relevant within your niche, you need to follow, like, and comment on posts and pages that are in your specific genre.

For example, if you are in the beauty industry then you should follow other beauty industry accounts. Yes, even your competitors. More importantly, follow individuals that are using the same hashtags as you. This can be done by performing a search on a hashtag that you use, such as #makeupaddict, and start following and liking others in that category. By doing this you are telling the algorithms that you are relevant and an expert within that particular subject.


Widen your reach by becoming a multi-channel marketer. Choose at least 2 social media platforms to market your business. Why 2? Because you want to excel on both platforms, in order to do that, you need to focus your time and energy in creating great content. Spreading yourself thin by having too many platforms results in less than best posts.

Luckily, most platforms like Facebook, Twitter, and Instagram are all interlinked. Meaning, what you share on one platform can easily be sent to another platform. But to keep your followers engaged on each platform you need to offer exclusivity.

This can be done by only doing a product reveal on the platform of your choosing. On the other platform perhaps you can do a contest. The point is to not always share the exact same posts on both platforms, shake things up a little to keep things fresh.


Join your own fandom. What do I mean by that? To be your own follower/fan. Like, share and comment on your own posts and pages. Every little bit helps! I’ve noticed on Instagram, in particular, that if I like my own picture immediately after posting it my pic ends up the Top Post page. That is because part of the Top Post algorithm is looking for what posts get instant action taken on them.

If you don’t believe in yourself, who else will?


That old saying “If you don’t ask, the answer is always no”, truly applies here. Make a post or video and simply ask others to support your small business by liking, sharing or commenting on your post. After all, the new word of mouth is social sharing.

When people don’t feel obligated to buy something they are more likely to lend a hand. Chances are your social media friends and family will have no issue with hitting the like button for you. This small action will help spread the word about your business with no added costs. Free advertising? Yes, please, sign me up!


Everyone wants to be found on social media, right? If you want to be found then you need to be searchable. This requires some research, don’t jump into the game blindly. At the very least use your Instagram search page to look up the hashtags you are thinking about using first.
My first tip on using hashtags, look for relevant hashtags. Make sure the hashtags you use are related to your post. Don’t use a hashtag, such as #jewelry on a post about makeup. The next thing you want to look for is how many other posts are using that same hashtag.

I always look for a hashtag that has fewer posts. A hashtag like #instagood has 949 MILLION posts. The chances my post will be seen in those 949 million posts are 1 to 949 million! Well, it’s a long shot anyway. But if I choose a hashtag like #makeupaddict there are 32 thousand posts. I have a much better shot at being seen in the hashtag with fewer posts.

On a side note, you don’t want to choose a hashtag with under 10 thousand posts because no one is really searching for those hashtags, that is why they aren’t being used.

Let me know if you found this article helpful by liking, sharing or commenting. 

Kristy Hansel
Hi there! I'm the creator of and a social media brand ambassador. For 18 years I have worked for a well-known beauty business, Avon! I recently became an Avon Representative. I enjoy working with others to help elevate their Avon business. It truly is a glam gig!

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